By Fiona McLauchlan
Over the last three years (2015–2017), various media articles have pointed to an apparent “boom time” for women’s sport in Australia. Evidence for this boom is drawn from examples such as the introduction of the Women’s Australian Rules Football League, the television success of the Women’s Big Bash League (cricket), and the rise in interest in soccer due to the international achievement of the Matildas. Such media reports reflect and reinforce a narrative of progress that assumes that gender equality is becoming closer with every decade. This paper employs a critical historical method inspired by the work of Joan W. Scott to analyse articles that have declared or commented on a contemporary boom in women’s sport in Australia. The 120 contemporary articles are analysed alongside 400 historical articles that present similar arguments and themes. In identifying similarities between the historical and contemporary articles, this paper raises questions about the reality of the so-called moment of progress we are currently experiencing, and discusses the possible consequences for feminism and social change in sport.
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